Fundraising beliefs: true and false
In a recent article published by the Alban Institute, Dan Hotchkiss takes an incisive look at beliefs that direct fundraising efforts in congregations.
“At the risk of oversimplifying, people give money away for two main reasons: to extend their own accomplishments and to bond with a community. “
The article reviews four “beliefs that are optimistic, wishful, and mistaken”.
- “A unified stewardship drive is better than a lot of special appeals.”
- “Donors want their gifts kept secret.”
- “Only evangelicals can ask people to tithe.”
- “Faith and gratitude are the most important influence on people’s giving.”
To read the full article, click here.