Why people give
Somebody sent me a link to an article on the Ministry Matters website. It’s by J. Clif Christopher, author of Not Your Parents’ Offering Plate. Click here to find the article.
Don’t be put off by the article’s title, “Rich Church, Poor Church”, which happens to be the title of his new book. It contains a brief explanation of the reasons people choose to make donations to a particular charity (and not others):
- A Belief in the Mission of the Institution
- Regard for Staff Leadership
- Fiscal Responsibility of the Institution
Does your experience bear out the truth of Christopher’s claims about why people give? Can your congregation provide evidence to convince a prospective donor on all three counts?