Day 9:57 am

  • 8 Ideas for a Better Newsletter

    In a previous post I mentioned how some charities make effective use of their newsletter to tell their mission story.  Here’s a link to a great article with eight specific ideas on how you can improve own publication.  Not all of them may be relevant to a congregation, but don’t be too quick to reject an idea that may take you away from “same-old”.  Even though I’m unlikely to purchase the software that this company sells, I subscribe to their newsletter because its style and content are both compelling.

    And while we’re on the subject, why not have a look at the Winter 2012 edition of the Eastern Synod Lutheran?  An article on page 3 highlights the conclusion of their recent readership survey.  My guess is that some of their findings could be applied to congregational newsletters as well:

    • the dilemma of print vs. electronic distribution;
    • the need to continue to connect with an older readership while addressing the concerns and issues of younger people;
    • the desire among readers for “broad-reaching, ‘heavier-spirited’, issues-based news content”;
    • the criticism that there’s too much emphasis on the past and not enough on the future.
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