Communications for congregations: A workshop to help you tell your story
Where: Eastern Synod office
74 Weber St W, Kitchener, ON N2H 3Z3
When: Thursday, May 10, 2018
10 a.m. – 3 p.m. Lunch included
Trainer: Mirko Petricevic
Who can benefit from attending this workshop? Pastors, ministry leaders, lay leaders, event organizers and co-ordinators — in short, any congregation’s communicators. During the workshop, anyone who has accepted the responsibility to spread the good news of their congregation’s activities and mission can glean practical tips on maximizing the reach of their message.
The workshop will consist of three sessions: Pitching Story Ideas to Journalists; Identifying Opportunities to Tell Our Stories; and Using Social Media Tools.
Session #1 – Pitching Story Ideas to Journalists
During this session, we will explore some of the challenges that congregational communicators will likely face when pitching stories to traditional and digital news media. Participants will learn the two cardinal questions to keep in mind when discerning whether or not to pitch a story to a journalist. We will discuss the criteria of a potential story that might interest a journalist. We will also review a practical tip sheet for pastors who are likely to, in their roles as community leaders, be asked to speak with journalists.
Session #2 – Identifying Opportunities to Tell Our Stories
Through an interactive exercise, we will identify the many opportunities for telling our stories via the mainstream news media. This session will include raising awareness of opportunities available throughout the breadth of news coverage.
Session #3 – Using Social Media Tools
Many of us use social media tools in our personal and congregational lives. But are we using them in a co-ordinated fashion to maximize the reach of our messages? Together we will explore ways to use social media tools more effectively. Please note: This session is not designed to teach the basic functions of social media tools. It’s assumed that participants already have basic knowledge of Facebook, Twitter and Instagram. If they do not, participants are encouraged to set up Facebook, Twitter and Instagram accounts before attending the workshop.
Online registration is now open. Register early as space is limited to 18 people.